Privacy Policy

Information We Collect

We collect information in several ways:

Personal Data You Provide Directly

• Contact information: Name, email address, phone number (if you contact us)
• Account information: Username, password, and any profile details (if you create an account)
• Inquiry information: Messages, feedback, and complaints you submit
• Newsletter subscription: Email address when you opt in to our mailing list

Usage Data We Collect Automatically

• Browser and device information: Browser type, operating system, device type, and IP address
• Website activity: Pages visited, time spent on pages, links clicked, and referrer URLs
• Geographic information: Approximate location based on IP address
• Performance data: Error logs, crash reports, and website performance metrics

Cookies and Tracking Technologies

• Cookies: Small files stored on your device to remember preferences and track activity
• Pixels and tags: Technology used to track website visits and user behaviour
• Local storage: Data stored in your browser for functionality and personalisation
• Analytics tools: Third-party services that track website usage and user journeys

How We Use Your Information

We use the information we collect for legitimate purposes, including:

• Website operation and improvement: Maintaining, improving, and troubleshooting our website and services
• Communication: Responding to your inquiries, sending account notifications, and providing customer support
• Marketing: Sending promotional content and newsletter updates (only with your consent)
• Analytics and reporting: Understanding user behaviour, measuring website performance, and generating insights
• Fraud prevention: Detecting suspicious activity, preventing abuse, and protecting our users
• Legal compliance: Complying with legal obligations, responding to lawful requests from authorities, and enforcing our terms
• Affiliate commissions: Tracking clicks and registrations to calculate commissions from casino partners

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience. Here is what you should know:

Types of Cookies We Use

• Essential/Necessary Cookies: Required for website functionality (login, security, navigation)
• Performance Cookies: Help us understand how visitors use the website (analytics)
• Functional Cookies: Remember your preferences and settings
• Marketing/Advertising Cookies: Used to track clicks to affiliate casinos and measure campaign effectiveness

Third-Party Tracking

We use the following third-party services that may place cookies on your device:

• Google Analytics: Tracks website traffic and user behaviour
• Affiliate Networks: Track clicks and registrations to partner casinos
• Advertising Partners: May use cookies for retargeting and analytics

Your Cookie Choices

Most browsers allow you to control cookies through your settings. You can:

• Accept or decline cookies when you visit our website
• Delete cookies from your device at any time
• Set your browser to refuse all cookies
• Use privacy-focused browser extensions

Third-Party Links and Affiliate Casinos

Our website contains links to third-party casino websites. We are not responsible for the privacy practices of these external sites. Before providing personal data to any casino, please review their privacy policy.

Affiliate Relationships

British Casino Ratings participates in affiliate programmes with online casinos. This means:

• We receive a commission when you click through our links and register at a casino
• We may share certain information (such as your clicks and referral source) with affiliated casinos
• This does not affect the privacy of data you provide directly to the casino
• Each casino's privacy policy governs how they handle your data once you visit their site

Data Security

We implement comprehensive security measures to protect your personal data against unauthorised access, alteration, disclosure, and destruction:

• SSL/TLS encryption: Your connection to our website is encrypted
• Secure servers: Data is stored on secure, protected servers
• Access controls: Only authorised personnel can access personal data
• Regular audits: We conduct security assessments to identify and fix vulnerabilities
• Employee training: Our team is trained in data protection and privacy practices

Your Rights Under GDPR

As a resident of the United Kingdom or the EU, you have the following rights regarding your personal data:

Right of Access

You have the right to request a copy of the personal data we hold about you. We will provide this information within 30 days of your request.

Right of Rectification

You can request that we correct any inaccurate or incomplete personal data we hold about you.

Right of Erasure ("Right to Be Forgotten")

In certain circumstances, you can request that we delete your personal data. This right is not absolute and may not apply if we have a legal obligation to retain the data.

Right to Restrict Processing

You can ask us to limit how we use your personal data in certain situations, such as if you dispute its accuracy.

Right to Data Portability

You have the right to receive your personal data in a structured, commonly used format and to transmit it to another controller if you wish.

Right to Object

You can object to our processing of your data for marketing purposes or other legitimate interests at any time.

Right to Withdraw Consent

If we process your data based on your consent, you can withdraw that consent at any time. This does not affect the lawfulness of processing before withdrawal.

How to Exercise Your Rights

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below. We will respond to all requests in accordance with GDPR requirements.

Children's Privacy

Our website is not intended for individuals under 18 years of age. We do not knowingly collect personal data from children or minors. If we discover that we have inadvertently collected data from someone under 18, we will delete it promptly.

International Data Transfers

Most of your personal data is processed and stored within the United Kingdom. However, in some cases, your data may be transferred to countries outside the UK or EEA, including:

• Affiliate casino platforms (which may be located internationally)
• Third-party service providers and analytics platforms
• Cloud storage and hosting providers

When we transfer data internationally, we implement appropriate safeguards, including:

• Standard contractual clauses approved by the UK Government
• Adequacy decisions recognising equivalent data protection
• Your explicit consent (where required)

By using our website, you consent to the transfer of your information to countries outside the UK as described in this policy.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated policy on our website and updating the "Last Updated" date at the top of this page.

Your continued use of our website after updates constitutes your acceptance of the revised Privacy Policy. We encourage you to review this policy regularly to stay informed about how we protect your privacy.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your GDPR rights, or have concerns about our data practices, please contact us: